ICATSSH-2020

CONTEXTUAL ADVERTISING AS AN ESSENTIAL PART OF PRODUCT PROMOTION (20151568)

DOI :
Authors :
Abstracts : One of the biggest challenges for both publishers and brands today is capturing the attention of users without disrupting their online experience. With an increasing number of consumers ignoring ads, the need for an effective method that can help capture consumers attention has gained utmost importance. The paper looks at contextual advertising as a solution to the aforementioned problem.
Pages : 169-172
Downloads : 20
Publication Date :
Modified Date : 2020-08-07
Cite/Export
Tuychiev Inoyatillo , "CONTEXTUAL ADVERTISING AS AN ESSENTIAL PART OF PRODUCT PROMOTION", JournalNX - A Multidisciplinary Peer Reviewed Journal, ICATSSH-2020, ISSN : 2581-4230, Page No. 169-172
Peer reviewed