NCIBS-2020

INFLUENCE OF DISCOUNTS ON CONSUMER BEHAVIOUR (20151449)

DOI :
Authors :
Abstracts : Sales promotion techniques are instruments that seek to increase sales of products and brands, usually in a short time (Wierenga & Soethoudt, 2010), because they act in the consumers mind as a benefit to him, creating thus consumer behaviour (Yusuf, 2010). Understanding the variables that affect consumer behaviour and the decision-making process is not just the work of big corporations (AILAWADI, BEAUCHAMP, DONTHU, GAURI, and SHANKAR, 2009), but also of professionals seeking to find the key areas of marketing studies. Among the variables that affect the consumers purchase decision is the price, which has a significant influence on communication factors concerning the advantages of purchasing a product or hiring a service.
Pages : 106-108
Downloads : 25
Publication Date :
Modified Date : 2020-07-02
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Chiral Deore , Ankita Borade , "INFLUENCE OF DISCOUNTS ON CONSUMER BEHAVIOUR", JournalNX - A Multidisciplinary Peer Reviewed Journal, NCIBS-2020, ISSN : 2581-4230, Page No. 106-108
Peer reviewed