ICACTM

CSR IMPLICATIONS TOWARDS QUALITY ENHANCEMENT THROUGH EFFECTIVE MARKETING WITH SPECIAL REFERENCE TO AMUL (20150693)

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Abstracts : In the contemporary business paradigm, companies cannot focus solely on monetary gains. They also need to include the dimension of social initiatives and emphasize on elevating the bottom line to boost the company image through good corporate citizenship. However, companies have now realized the relevance of Corporate Social Responsibility in the field of marketing for their short and long-term objectives
Pages : 204-205
Downloads : 116
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Modified Date : 2018-05-26
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PROF. NEELIMA B NIMBHORKAR , "CSR IMPLICATIONS TOWARDS QUALITY ENHANCEMENT THROUGH EFFECTIVE MARKETING WITH SPECIAL REFERENCE TO AMUL", JournalNX - A Multidisciplinary Peer Reviewed Journal, ICACTM, ISSN : 2581-4230, Page No. 204-205
Peer reviewed