ICACTM
STUDY THE ADVERTISEMENT AND PROMOTIONAL IMPACT ON FMCG SECTOR IN RURAL PUNE DISTRICT AND THE OVERALL POTENTIAL OF THE RURAL MARKET (20150656)
Authors :
VISHAL WELDODE
, DARSHAN MEJARI
, SANDEEP SALUNKHE
Abstracts : In country like India, where the 70% of the people live in
rural area, the rural market holds a lot of marketing
potential. There is a wide spread difference in the
standard of living between urban and rural India. In
order to launch products and develop advertising for
rural market there is a need to understand both the rural
context and also the consumer very well. Promotion of
brands in rural markets requires the special measures.
Due to the social and backward condition the personal
selling efforts have a challenging role to play in this
regard. The word of mouth is an important message
carrier in rural areas. In fact the opinion leaders are the
most influencing part of promotion strategy of rural
promotion efforts.
Pages : 68-70
Downloads : 119
Publication Date : 2018-05-03
Modified Date : 2018-05-26
Cite/Export
VISHAL WELDODE ,
DARSHAN MEJARI ,
SANDEEP SALUNKHE ,
"STUDY THE ADVERTISEMENT AND PROMOTIONAL IMPACT ON FMCG SECTOR IN RURAL PUNE DISTRICT AND THE OVERALL POTENTIAL OF THE RURAL MARKET", JournalNX - A Multidisciplinary Peer Reviewed Journal, ICACTM, ISSN : 2581-4230, Page No. 68-70
